House of Lady Jane brings the feeling of European Royalty to your home, with luxurious collections honoring the English rituals of tea and hosting.
Under the umbrella of Magenta’s new brand, I was tasked with designing the Tucked & Tied collection, a more masculine line of tabletop and barware which complements the two more feminine, sister collections Crest & Crown and Prim & Proper.
Key Contributions: brand/logo and form development - 6 fully rendered designs - rapid 2-week turnaround - product sourcing - barware chosen by buyer.
Lead: Helen Moon
Team members: LiAn Chen, Yitzu Huang
Client: TJX
January, 2021