When one passes by an item from Petrichor in the store, I want it to instantly stand out from the overly sterile designs we see to often in big stores. The design language invites them to pick it up and hold it in their hands, to feel the weight of the stoneware, convey the craftsman’s touch, and feel a harmonious balance of modern and traditional.
Key Contributions - Initial branding/concept - 9 designs chosen by the buyer - 10 additional concepts available - developing new glaze technique - PLM responsibilities.
This was my first self-lead collection at Magenta Inc. delivering the initial concepts within a month of arrival. Project currently on hold due to the shut-down.
Director: Helen Moon
Client: HomeGoods
January, 2020